Over the past three summers, I have joined the Warrick County Summer Musical in all different departments. The summer of 2023, I decided to expand my skills in branding with “Mamma Mia!” as the Social Media Coordinator on the production staff. In my strategy, I took key art created and developed by Doug Blemker (my boss, the Marketing & Business Director) & Music Theatre International and added various templates for posts to create a consistent feel for the social image of the show that matches a modern tone & voice the directors portrayed onstage. On the backend, I was also given access to the ticketing administration website to monitor analytics throughout several campaign pushes leading up to opening night. The hours and hours spent editing and re-editing graphics was well worth it as we sold more tickets and had the highest attendance the program had seen in 5 years. If you want to visit the platforms, I worked on the show from May 28th through closing night!

Post Highlights

  • Honey Honey!! Take a look at our trip to Greece so far…

    We hope you are excited as us for July 6-9, tickets on sale THIS WEEK 🩵🏝️

  • Wishing everyone a Happy Father’s Day from the Dads of “Mamma Mia!” 💙🏝️

    Tickets are on sale now at warrickshows.org (link in bio!)

    We can’t wait to see all of you July 6-9 😉

  • Belladonna’s Taverna (& Winery) is only open through tomorrow! 💙 Come on by and join the party!

    The final two performances of “Mamma Mia!” are tonight at 7pm & Tomorrow at 2pm! 🪩

    Tickets are available online at warrickshows.org until 6pm before each performance 🎟️ Any leftover tickets will be sold in-person at 6:20pm until curtain at Castle High School!

  • The party starts TONIGHT!! 💙🪩

    Our fabulous Thursday & Friday cast is ready to take the stage for Opening Night of “Mamma Mia!”

    Come take a trip to paradise in Paradise, IN 🏝️

    Tickets are available until an hour before curtain at warrickshows.org 🎟️ Our in-person box office will be open once the website sales end!

    🎶 Tonight’s performance is sponsored by B-Hive Printing

  • People everywhere, a sense of expectation hangin’ in the air…

    IT’S OPENING NIGHT!! 🪩💙

    Join us on the Greek Isles at Castle High School for “Mamma Mia!”

    Tickets can be purchased at warrickshows.org and at the door this evening!

    🎶 Tonight’s performance is sponsored by B-Hive Printing

  • Money! Money! Money! 💵

    Time to save that cash with our one-day only discount!

    • Go to warrickshows.org

    • Choose your seats

    • Use the code: July4 to save $1 per ticket.

    See you THIS WEEK at Castle High School! 💙🪩

  • Always fun to spend the morning at WEHT with Ange Humphrey 💙

    “Mamma Mia!” is ONE WEEK away 🪩 Tickets can be purchased at the link in our bio!

  • Our Final Day in Paradise 🏝️💙 Come on out and join us for the final performance of “Mamma Mia!” at 2pm 🪩

    We are so thankful for the support we have received this weekend and cannot believe we get the opportunity to showcase the talent of so many high school students in our area!

    Don’t miss the opportunity to show off your dance moves TODAY!

    Tickets are available online at warrickshows.org until 1pm 🎟️ Walk up tickets will be available at 1:20pm in-person at Castle High School!

Double Cast Highlights!

In this production, there were three roles double cast (Sophie, Rosie, & Tanya). It was very important to me for each casts to get fair promotion between posts leading up to the Opening Night as well as a push when the cast switched over on our Saturday performance. These posts below were a successful way to drive the conversation about our show, but also gave parents & students the opportunity to share their graphic in order to inform/promote to their separate audiences.

Skills & Programs Used

Content Creation, Graphic Design, Copy Writing, Branding Tone & Voice Creation, Audience Engagement, Ticketing Sales Analysis, Production Photography, Paid & Earned Media Strategies

Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe Lightroom, WordPress, Meta Business Suite, CapCut