Marketing · Production · Design
Still a Theatre Kid at Heart
Working throughout the theatre industry as a Creative Strategist, Social Media Manager, Marketer, and Producer-In-The-Making.
I grew up in a small town in Indiana, where dreaming big wasn't really optional — it was the only way out. That's what brought me to New York to study Arts & Entertainment Management at Pace University's Lubin School of Business (Dean's List, 3.77 GPA), and it's what's kept me moving since.
I started designing for 100+ small businesses back home before I'd ever set foot in a Broadway theater. Since then I've marketed national tours, produced documentary series and music videos for Broadway's biggest shows, and been elected to lead my university's student government — 5,000 students, one seat at the table.
Long before any of that was a job, it was a podcast. I hosted and produced Real Talk with Mason Bray on the Broadway Podcast Network for four years — booking guests, recording, editing, and releasing on a schedule, alone. It's where I learned the parts of a show people never see are the parts I like most.
That's the throughline: I'm not choosing between marketing, production, and design — I'm building the full stack a producer needs, on purpose, one campaign and one event at a time.
Project Highlights
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Photography
Capturing moments onstage & off.
Mason Robert Bray
Creative strategist and marketer, building toward producing live entertainment.
masonrobertbray@gmail.com
New York, NY
linkedin.com/in/masonrobertbray
Profile
Theatre marketing professional pursuing a degree in Arts & Entertainment Management, with three years of experience in account coordination and brand development. Strengths: strategic communication, audience engagement, and goal-oriented execution.
Work & Project Experience
- Progressed from Community Management Intern to Account Assistant to Associate Account Manager over 16 months, taking on growing ownership of client relationships and campaign strategy
- Lead digital marketing campaigns for Broadway and touring productions, achieving multi-million impressions across Instagram, TikTok, Facebook, Threads, and YouTube
- Direct and capture short-form video and photography content on-site at live events, rehearsals, and performances, shaping it into on-brand social storytelling
- Monitor influencer activations and audience sentiment, delivering weekly reporting and presentations to producers and stakeholders across productions
- Streamline project workflows with account managers and producers on campaign execution
- Clients & projects: Maybe Happy Ending (Broadway & North American Tour), The Great Gatsby (Broadway & North American Tour), THE HEART, The Notebook (North American Tour), Netflix, KPOP Demon Hunters, Michael Patrick Thornton, MACHNIAL
- Contributed to marketing and publicity efforts for Broadway national tours by monitoring nationwide brand usage in Producer/Presenter contractual obligations
- Collaborated with the Booking & Operations department on contracts, deal sheets, engagement offers, and tour routing
- Attended and assisted content shoots, ensuring efficient timeline management
- Organized analytical information across departments related to ROAS, ROI, and Daily Sales Wraps
- Clients & projects: & Juliet, Dear Evan Hansen, Life of Pi, Les Mis, Moulin Rouge! The Musical
- Designed custom signage, promotional materials, gifts, and digital content for 100+ clients in Adobe Creative Suite — building early fluency in brand systems and print production that carried directly into later agency work
- Managed project workflows and deadlines through monday.com, developing an eye for production efficiency and team coordination that scaled into ATS's account and campaign work
- Collaborated with customers to translate branding goals into creative design solutions, sharpening the client-facing design instincts behind every project since
- Maintained and updated website content to reflect new product offerings and seasonal promotions
Leadership Experience
- Support and mentor 50+ residents, fostering inclusive community spaces through peer mentorship and intentional programming
- Develop and execute educational and social events focused on wellness, belonging, and student engagement
- Facilitate conflict resolution through roommate agreements and mediation, and serve as a first-response resource for crisis situations and policy enforcement
- Trained in crisis response, DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility), Title IX & Title VI policy, and effective communication tactics
- Elected Executive President during sophomore year, serving as liaison between Pace University administration and the 5,000+ undergraduate student body
- Delivered a speech to incoming freshmen at New Student Convocation and held regular office hours to discuss campus issues directly with constituents
- Led the Executive Board and a 30-member Senate on guided initiatives to Advocate, Engage, and Inspire — spanning programming, representation, and outreach
- Directed policy development and passage addressing student needs and campus-wide concerns, while streamlining internal data and planning systems for stronger team alignment
- Represented the student voice on the Socially Responsible Endowment Task Force and championed campus-wide DEI initiatives
- Welcomed and guided 1,500+ incoming first-year and transfer students through their first days on campus, across both on-campus and virtual sessions
- Facilitated large-group presentations and small-group discussions that turned new-student nerves about academics and campus resources into confidence
- Served as a first point of contact for incoming students navigating a new city, campus, and community
- Modeled and promoted student involvement opportunities, sparking active participation in campus life that carried well beyond orientation week
Education
Pace University | Lubin School of BusinessMay 2028
BBA, Arts & Entertainment Management
GPA 3.77
- Dean's List Recipient
- Student Government Association (Executive President)
- Residential Life (Resident Assistant)
- Center for Student Engagement (Orientation Leader)
Boonville High SchoolAug 2020 – May 2024
- National Honor Society, Historian
- Thespian Troupe #950, President
- National Beta Club, Vice President
- Varsity Swim Team
Skills
Software
Adobe Creative Cloud
CapCut
Canva
Sprout Social
Meta Business Suite
Asana
AirTable
Claude
Microsoft Office
Google Suite
Vista Social
Opus
DescriptSoft Skills
Problem-Solving
Adaptability
Empathy
Curiosity
Organization
Public Speaking
Team Leadership
Skills
Account Management
Campaign Strategy
Brand Voice Development
Strategic Communications
Graphic Design
Data Analysis
Operational Development
Audience Engagement
Honors & Awards
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Download PDF
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Let's Work Together
I'd love to get to know you and work together to make something great.
Project Brief
I was able to:
Skills
Media
Credits